Senior Online Marketing Analyst (m/f), Kollam in Kollam, Kerala

Your tasks:
- Monitor, analyze and report performance of Paid Search, SEO, social media, display, email and offline campaign performance across company owned websites
- Perform ad hoc analyses per department requests and analyses to identify and recommend revenue and monetization opportunities
- Develop landing page and creative test strategy
- Work with channel leads to implement tests, measure performance and interpret results
- Develop business requirements for technical initiatives needed to support reporting, testing, and analytics
- Lead development of KPIs, forecasting models and dashboard/reporting designed to monitor and improve marketing campaign performance
- Develop segmentation and testing strategy for email, social media, display and offline direct response channels
- Quickly identify causes and solutions to issues or unexpected results are identified in reporting
Your skills:
- Experience working in web analytics and/or digital media analytics in an e-commerce environment is preferred
- Experience working with web analytics packages
- Knowledge of search marketing, online advertising, ROI analysis & branding measurement
- Degree in mathematics, statistics, financeor other quantitative discipline required
- Prior work experience in marketing and/or statistical analysis, with at least 2 years of experience in an online business unit or at a consumer internet company
Location
Kollam
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